As a university your travelling body consists of a combination of students, academic and university staff.
Students and academics are likely to just go ahead purchase their travel based on their desires and requirements. Often they will look at their travel in isolation without consideration for the bigger picture, like safety and security.
University staff on the other hand travel on behalf of their institutions and their trips are generally
well structured and planned. As they represent the university they expect the institution to ensure the travel is safe.